Restaurant marketing built around your brand
Key Clients
Your chef is changing the menu. Your patio opens next week. Your regulars would love the Sunday dinner you’re planning, if they knew about it. MASSA helps you decide what to say, creates the photos, videos, and graphics, and plans when to share them.
We’re a family-built hospitality studio working with restaurants, cafés, and bars in Toronto and across Canada. Hire us for a single project or bring us on to manage your social media month to month.
What can you book with MASSA?
A SINGLE MARKETING CAMPAIGN
For a seasonal menu, opening, event, or promotion with a date attached. We plan the message and timing, then create the agreed materials. For a wine dinner, that might mean an invitation, a series of social posts, and a reminder that tells guests where and how to book.
A FOOD PHOTOGRAPHY AND CONTENT SHOOT
For restaurants that need fresh images and video and may already have someone handling their accounts. We plan a shot list around how you’ll use the content, whether that’s photographing new dishes for your website, filming your chef for Instagram Reels, or capturing the dining room before service.
MONTHLY SOCIAL MEDIA MANAGEMENT
For owners who want a team to take social media off their plate. We build a calendar around what’s happening at the restaurant, write captions in your voice, design social graphics, and schedule posts. Your proposal sets out the posting frequency, content production, and account responsibilities for your restaurant.
À LA CARTE SERVICES
Need an Instagram audit, a content calendar, caption writing, or a set of Reels? Book individual services around what your team needs.
What we need from your restaurant
You know what’s happening in the kitchen and on the floor. We need the details guests will ask for: the final menu, prices, dates, participating locations, and how to reserve or order. For a shoot, we’ll also need to know when the dishes, space, and people we’re photographing will be available.
For account management, you’ll provide access to the agreed channels and let us know who can approve content. We’ll confirm the deliverables, schedule, and approval process in your proposal so your team knows what’s needed and when.
How we measure the work
We start with what you want guests to do. For a menu launch, reach and saves can tell us whether people saw the dishes and wanted to revisit them. For a ticketed dinner, clicks to the booking page tell us more about interest in attending. If your team shares booking or sales figures, we can review those alongside the channel results. We agree on the reporting scope when we plan the project.
What’s coming up at your restaurant?
Tell us your restaurant’s name and location, what you’d like to promote, and any date we should plan around. Let us know whether you’re looking for a single campaign, a content shoot, monthly management, or a specific à la carte service. We’ll use those details to put together a proposal that fits.
